February 5, 2006

For Immediate Release
From Jack Dunn, BMSA Managing Director

The recent Hollywood film "Brokeback Mountain" has generated unwanted attention to Brokeback Mt. Ski Area. The management of the Ski Area would like to stress that the aforementioned movie is based on a literary source and is a work of fiction.

Contrary to some media reports the Ski Area was never involved with the filmmakers nor does the ski area have any interest in utilizing the popularity of the film to further its marketing goals. While the story of the film contains positive messages, Brokeback Mountain Ski Area is a family oriented resort and as such shares little in common with the fictional characters and situations depicted within the film.

It is our understanding that the filmmakers and the author of the original story were unaware of the fact that the Brokeback Mountain Ski Area in Wyoming has been in business since 1965, long before the story has been written.

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